Project Name:

"Stop Thinking, Start Inking: Online Course Platform for Fine Line Tattoo Artist"

The Challenge:

Kaya — a fine line tattoo artist — developed a beginner-friendly online course to help aspiring tattoo artists take their first steps in the craft. The challenge was to build a platform that matched the aesthetic of the fine line world: minimal, precise, and visually striking — while clearly communicating the course value and converting visitors into students.

Key Design Decisions:

Bold black background with white botanical illustrations creates an immediate visual identity — the site feels like the tattoos themselves: clean, intentional, and detailed. The copy is sharp and direct: "Stop Thinking. Start Inking." — it speaks exactly the language of someone who's been putting off starting. The course structure is broken into numbered modules with clear, honest descriptions. Every section earns the next scroll.

What I Built:

A full-stack course platform in Webflow — from the sales landing page to the actual course experience. This included a complete sales page with hero, program breakdown, author section, gallery, and FAQ; a password-protected course page with embedded Vimeo video lessons; a payment integration so students could purchase and get instant access; and CRM connection to automatically capture every lead and student into the client's pipeline for follow-up and retention.

Result:

Not just a landing page — a complete business system. A visitor lands, reads, watches a preview, pays, and gets instant access to the course — all without leaving the platform. The CRM captures every student automatically, giving Kaya full visibility over her audience and the ability to follow up, upsell, and grow.