Project Name:

"Rebranding at Scale: Website for Mentora Academy — Ukraine's Leading Online Education Platform"

The Challenge:

Mentora Academy — formerly known as Karpachoff Academy, founded by well-known Ukrainian psychologist Dmytro Karpachov — underwent a major rebranding after 10 years on the market. The platform had grown to 100,000+ students and 90+ courses across parenting, relationships, and personal development. The new website had to do two things simultaneously: preserve the trust of an existing loyal audience, and communicate a broader, refreshed identity to new visitors.

Key Design Decisions:

Warm, approachable visual identity that reflects the human-centered nature of the content — psychology, family, personal growth. The hero communicates the rebrand story directly and confidently, acknowledging the legacy while establishing the new direction. Course cards are designed for browsing and decision-making, not just display. Stats — 10+ years, 100,000+ students, 90+ courses — are placed above the fold to establish authority immediately.

What We Built:

A full-scale multi-page Webflow website for an online education platform — covering the homepage, individual course pages, speaker profiles, and a blog. The site supports a catalog of 90+ courses with category filtering, dynamic content, and clear conversion paths from course discovery to enrollment.

Result:

A platform-level website that successfully carries the weight of a major rebrand — familiar enough to retain existing students, compelling enough to convert new ones. Built entirely in Webflow with full CMS integration for the team to manage content independently.